One of Nike's most recent collaborations is with A Ma Maniere, a luxury streetwear retailer with locations in Atlanta, Washington DC, and Houston.
Founded in 2011 by James Whitner, A Ma Maniere has become known for its carefully curated selection of streetwear and high-end fashion, as well as its focus on community and culture. Whitner's vision for A Ma Maniere is to create a retail experience that goes beyond simply selling products, but rather fosters a sense of connection and belonging among its customers.
In 2021, A Ma Maniere teamed up with Nike to create a collection that blends the retailer's signature style with Nike's performance-focused design. The collection, which includes sneakers, apparel, and accessories, is inspired by the idea of duality and the intersection of luxury and streetwear.
One of the standout pieces from the collection is the Air Jordan 3 "Raised by Women," which features a white leather upper with hits of metallic gold and a translucent outsole. The shoe is a tribute to the women who have played a significant role in the lives of A Ma Maniere's staff and customers, and is meant to represent strength, resilience, and empowerment.
Another highlight of the collection is the Nike x A Ma Maniere Fleece Crew, which features a relaxed fit and soft, brushed fleece fabric for ultimate comfort. The crewneck sweatshirt is adorned with embroidered branding and a subtle graphic that nods to A Ma Maniere's roots in Atlanta.
In addition to sneakers and apparel, the Nike x A Ma Maniere collection includes a range of accessories, such as a duffle bag, beanie, and socks. Each piece is designed with attention to detail and quality, and features a mix of materials and textures that reflect the collection's theme of duality.
What sets the Nike x A Ma Maniere collaboration apart from other sneaker and fashion collaborations is the deep sense of community and culture that underpins it. James Whitner has always been committed to creating a retail experience that goes beyond simply selling products, and this collaboration is a natural extension of that philosophy.
By bringing together two brands with a shared commitment to excellence, creativity, and community, the Nike x A Ma Maniere collaboration represents the best of what fashion and design can achieve when they are driven by a sense of purpose and passion.