Nike has always been at the forefront of sneaker collaborations, and their latest partnership with Concepts is no exception. Concepts is a Boston-based streetwear and sneaker boutique known for its unique take on sneaker design and its ability to fuse classic silhouettes with contemporary elements.
The Nike x Concepts collaboration consists of a range of sneakers and apparel that are inspired by Boston’s rich history and culture. The collection includes the Nike Dunk High, Nike SB Dunk Low, and Nike Kyrie 5 sneakers, as well as a range of t-shirts and hoodies.
One of the standout pieces from the collection is the Nike Dunk High “Lobster.” The sneaker is inspired by the classic New England dish and features a red and orange colorway that resembles a cooked lobster. The sneaker also features a lobster claw graphic on the heel and a netting pattern on the toe box that is reminiscent of a lobster trap.
Another standout piece from the collaboration is the Nike SB Dunk Low “Purple Lobster.” The sneaker features a purple and black colorway and is inspired by the rare purple lobster that is found off the coast of Massachusetts. The sneaker also features a rubber band graphic on the heel and a speckled midsole that resembles the texture of a lobster shell.
The Nike x Concepts collaboration is a perfect example of how brands can work with local retailers to create unique and culturally relevant products. By collaborating with Concepts, Nike was able to tap into Boston’s rich history and culture and create a collection that speaks to the local community.
Overall, the Nike x Concepts collaboration is a must-have for sneaker enthusiasts and fans of Boston culture alike. The collection is a testament to the power of collaboration and the importance of embracing local culture and history in design.